DETROIT — In a bold move, Buick introduces the 2024 Encore GX, marking a significant leap forward in the small SUV segment. This latest addition not only boasts a refreshed design and cutting-edge technology but also proudly showcases Buick’s new tri-shield logo – a symbol of the brand’s commitment to modernity and innovation.
2024 Buick Encore GX: A Striking Exterior Redesign
The Encore GX transforms with a dynamic front fascia that features a forward-leaning design culminating in the new body-mounted tri-shield logo. LED headlamps and a modernized grille contribute to a distinctive visual presence. New wheel options, available in 18-inch and 19-inch variants, add to the SUV’s revamped exterior. The rear styling is equally impressive, with the new Buick logo prominently displayed in the center of the tailgate, accompanied by LED taillamps on the ST and Avenir trims.

2024 Buick Encore GX: Trim Options to Suit Every Taste
Buick caters to diverse preferences with the introduction of the Avenir trim to the Encore GX lineup, offering the highest expression of luxury. The Avenir trim boasts exclusive design elements, including a unique Avenir grille, 19-inch Avenir-specific wheels, and chrome front and rear bumper accents. The interior of the Avenir brings sophistication to the forefront with a Whisper Beige and Jet Black color theme, leather seats, and a suite of premium features.
For those seeking a sportier look and feel, the Sport Touring (ST) trim makes a reimagined appearance, offering a chic and athletic aesthetic. With high-gloss black front and rear bumpers and an optional Black Roof Package, the ST trim is designed to turn heads.

2024 Buick Encore GX: Technological Marvels Inside
Step into the cabin of the 2024 Encore GX, and you’re greeted by an innovative interior centered around Buick’s new Virtual Cockpit System (VCS). Making its debut in North America, the VCS features a colossal 19 diagonal inches of high-definition screens under one sheet of glass. The setup includes an 11-inch diagonal infotainment system, the largest in its segment, and a configurable 8-inch diagonal driver cluster screen angled towards the driver for intuitive control.
Buick’s latest infotainment system brings a sleek new layout, customizable home screen, and seamless integration with wireless Apple CarPlay and Android Auto. The convenience extends to wireless phone charging, offering a truly tech-forward driving experience.
Performance that Excites
Under the hood, the 2024 Encore GX offers two turbocharged engine options. The standard 1.2L turbocharged engine delivers 137 horsepower and 162 lb-ft of torque, while an available 1.3L turbocharged engine ramps up the power to 155 horsepower and 174 lb-ft of torque. Both engines feature a turbocharger for quicker torque response, ensuring an engaging and responsive driving experience across varied road conditions.
The Encore GX maintains Buick’s commitment to quality, building on the brand’s recent top ranking in the J.D. Power 2022 U.S. Initial Quality Study. A focus on spirited and fun-to-drive dynamics is complemented by a hushed and comfortable driving experience.
Safety at the Forefront
Buick emphasizes safety in the 2024 Encore GX, as it comes standard with the Buick Driver Confidence package. This comprehensive package includes six active safety and driver assistance technologies, such as Automatic Emergency Braking, Lane Keep Assist with Lane Departure Warning, and IntelliBeam auto high-beams. Additional safety and tech packages are available, featuring Lane Change Alert with Side Blind Zone Alert, Adaptive Cruise Control, and Rear Camera Mirror.
Availability and Pricing
Enthusiasts eager to experience the 2024 Encore GX won’t have to wait long. Production is set to commence next month, with the SUV arriving in dealerships this spring. The Encore GX Preferred trim starts at an accessible $26,895, the Sport Touring at $28,095, and the Avenir at $33,195.
Buick continues to redefine expectations in the automotive landscape, offering sculptural designs, refined performance, and a unique approach to attainable luxury. The 2024 Encore GX, with its array of trims and features, sets the stage for a new era in the competitive small SUV market.