Kia has launched the new Kia EV3, a cutting-edge compact EV SUV designed to set new standards in its category. Featuring bold design, innovative technology, and groundbreaking features, the EV3 aims to exceed customer expectations and elevate the EV SUV market.
Inspired by the Award-Winning EV9 SUV
Drawing from the advanced technology and customer-focused values of the acclaimed EV9 SUV, the EV3 establishes its own identity. It offers a unique, immersive experience that broadens the appeal of electric vehicles, targeting those who may have been hesitant to switch to electric mobility.
Ho Sung Song, President and CEO of Kia, stated, “With its groundbreaking design, industry-leading electric drivetrain, and innovative lifestyle solutions, the EV3 extends Kia’s exceptional EV SUV experience to a wider audience. Its impressive WLTP driving range of up to 600km and fast-charging capability address common concerns about electric vehicles, encouraging mass adoption of EVs.”
KIA EV3 Exterior Design: Bold and Progressive
The EV3’s design, influenced by Kia’s ‘Opposites United’ philosophy, combines nature and modernity to create a harmonious yet dynamic aesthetic. Executive Vice President and Head of Kia Global Design, Karim Habib, said, “The EV3 embodies our design philosophy perfectly, merging playful design with thoughtful functionality. Despite its compact size, the EV3 offers a spacious interior that emphasizes relaxation for every journey.”
At the front, vertical headlamps and the new Star Map signature lighting concept create a confident stance. The sleek roofline transitions into a hatchback-style tailgate, while the dynamic silhouette and muscular appearance enhance its robust character. Available in nine body colors, including exclusive Aventurine Green and Terracotta, the EV3 offers a range of stylish options.
The EV3 GT-line features a rugged appearance with contrasting lower body trim and a sportier bumper design. Technical graphics and a triangle wing configuration on the rear bumper further emphasize its aggressive look.
Interior Design: Nature-Inspired Wellbeing
Inside, the EV3 comfortably seats five, offering a spacious cabin designed for relaxation during journeys and charging. The center console features a sliding table and storage area, while multi-adjustable ambient lighting and fold-back seats enhance comfort. With a 25-liter frunk and a 460-liter rear load capacity, the EV3 provides ample luggage space, including an adjustable two-tier luggage board.
A near-30-inch widescreen display integrates a 12.3-inch cluster, a five-inch air-conditioning panel, and another 12.3-inch AVN display, providing clear graphics and intuitive information. Many functions are accessible via steering wheel buttons or a seamless row of buttons below the central screen. Interior options include colors and materials inspired by Air, Earth, and Water elements, with sustainable materials like recycled PET featured throughout.
Electric Drivetrain: Exemplary Range and Fast Charging
The EV3 measures 4,300mm in length, 1,850mm in width, and 1,560mm in height with a 2,680mm wheelbase. Built on the Electric Global Modular Platform (E-GMP) with Kia’s fourth-generation battery technology, the EV3 Standard model has a 58.3kWh battery, while the Long Range variant features an 81.4kWh battery. Both versions use a 150kW/283Nm motor, achieving 0-100km/h in 7.5 seconds with a top speed of 170km/h.
Spencer Cho, Vice President and Head of Global Business Planning, said, “The EV3 meets customers’ sustainability values without compromising practical needs, offering best-in-class living and luggage space along with an impressive driving range.”
The EV3 Long Range boasts up to 600km (WLTP) and can charge from 10-80 percent in approximately 31 minutes. Enhanced aerodynamics and efficient battery management technology ensure optimal energy use.
Advanced Technology and Safety Features
The EV3 includes advanced safety and driving features such as Forward Collision-Avoidance Assist, Lane Keeping Assist, and Highway Driving Assist. Kia’s Remote Smart Parking Assist allows for confident maneuvering in tight spaces, while the 12-inch Head-up Display minimizes driver distraction.
The EV3 introduces Kia’s i-Pedal 3.0 regenerative braking technology, enabling one-pedal driving for increased energy efficiency. It also features Vehicle-to-Load (V2L) charging, allowing external devices to be powered by the vehicle, and Digital Key 2.0 for smartphone or smartwatch access.
Innovative Connectivity and Digital Customization
Kia’s Premium Streaming service, delivered via LG’s Automotive Content Platform (ACP) powered by webOS, offers various streamable content and in-car gaming. The EV3’s Harman Kardon audio system enhances the immersive experience.
Chang Sung Ryu, Senior Vice President and Head of Global Brand & CX, highlighted, “The EV3 offers an immersive content consumption experience with premium streaming services and class-leading sound system. The Kia Connect Store allows for digital customization of the interior, and the AI Assistant technology enhances convenience and productivity.”
The EV3 features NBA team-inspired Display Themes and Kia’s AI Assistant technology for intuitive control and enhanced user interaction. This AI technology supports travel planning and optimizes vehicle functions, providing a natural conversational experience.
Global Campaign and Launch Timeline
Kia’s global campaign for the EV3, ‘A Moving Power,’ emphasizes innovation and sustainability. The EV3 will launch in Korea in July 2024, followed by a European launch in the second half of the year, with plans for further expansion into other regions.
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