When it comes to automotive customization, one name that stands out in the industry is Brabus. This post will take you on a journey through the world of Brabus, providing an easy guide to their incredible work, the popular cars they’ve modified, and what makes them so special.
What is Brabus?
Brabus is a renowned German aftermarket tuning company specializing in turning regular cars into high-performance, luxury machines. The name “Brabus” is a combination of the founders’ names, Bründl, Aftermarket, and Business. The company was founded in 1977 and has since become synonymous with pushing the limits of automotive engineering and design.

What Makes Brabus Special?
Brabus has earned its place in the automotive world by offering a unique blend of power, luxury, and individuality. Here’s what sets them apart:
- Raw Power: Brabus is famous for squeezing every ounce of performance from a car’s engine. They often take already powerful vehicles and supercharge them, resulting in mind-boggling horsepower figures.
- Exquisite Design: Each Brabus creation is a work of art. The company pays close attention to the finer details, from custom carbon fiber body kits to tailor-made interiors.
- Uniqueness: When you own a Brabus vehicle, you’re guaranteed exclusivity. These cars are not mass-produced; they are meticulously handcrafted, making each one a unique masterpiece.
- Quality Craftsmanship: Brabus uses only the highest-quality materials, ensuring not only performance but also longevity.
- Safety: Brabus doesn’t just focus on speed; they also enhance the safety features of a vehicle to maintain a perfect balance between power and protection.
Popular Cars Modified by Brabus
Let’s dive into some popular cars that have been transformed by Brabus:
| Car Model | Brabus Modification | Power Boost | 0-60 mph (Stock vs. Brabus) |
|---|---|---|---|
| Mercedes-AMG G63 | Brabus 800 | 789 HP | 4.1s vs. 3.8s |
| Mercedes-Benz S-Class | Brabus Rocket 900 | 888 HP | 4.6s vs. 3.7s |
| Mercedes-AMG E63 | Brabus 800 | 789 HP | 3.3s vs. 3.0s |
| Tesla Model S | Brabus Zero Emission | 888 HP | 3.1s vs. 2.8s |
Mercedes-AMG G63 – Brabus 800: The stock G63 is already an impressive SUV, but Brabus takes it to a whole new level. With 789 horsepower under the hood, the Brabus 800 shaves precious milliseconds off the 0-60 mph time, making it an even more exhilarating ride.
Mercedes-Benz S-Class – Brabus Rocket 900: Brabus turned the elegant S-Class into a 900-horsepower rocket. This means it can go from 0-60 mph in a blistering 3.7 seconds, outpacing many sports cars.
Mercedes-AMG E63 – Brabus 800: The E63 is a performance sedan, but Brabus makes it an absolute beast with 789 horsepower. The extra power helps it sprint from 0-60 mph in just 3.0 seconds.
Tesla Model S – Brabus Zero Emission: Even electric cars don’t escape Brabus’s touch. The “Zero Emission” package turns the Tesla Model S into a lightning-fast EV with 888 horsepower and a 0-60 mph time of 2.8 seconds.

The Brabus Experience
When you decide to go the Brabus route, you’re in for an immersive experience:
- Consultation: First, you meet with Brabus experts to discuss your dream car. They listen to your preferences and tailor the modifications accordingly.
- Craftsmanship: Every detail is meticulously designed and executed. Be it the hand-stitched leather seats or the carbon fiber body panels, quality craftsmanship is their hallmark.
- Testing: Each Brabus car undergoes rigorous testing to ensure it meets the highest standards of performance, safety, and reliability.
- Customization: Brabus offers a wide range of customization options. You can choose from various finishes, materials, and design elements to make your car truly unique.
- Warranty: Brabus offers a comprehensive warranty, ensuring peace of mind when it comes to the investment you’ve made.
The Cost of Going Brabus
Brabus is all about exclusivity and performance, and that comes at a price. Depending on the car and the extent of the modifications, the cost can range from tens of thousands to hundreds of thousands of dollars. However, for those who can afford it, the result is a vehicle that truly stands out from the crowd.

Interesting Facts
- Exclusive Brabus G-Class 6×6 (Brabus 700): Only a limited production run of 12 units of the Brabus G-Class 6×6 was ever manufactured, with all units finding homes in Malaysia. The production of these unique vehicles was halted due to the spatial constraints they posed in the workshop. Each unit typically required a painstaking six-month process to complete.
- Guinness World Record Achievement in 1986: In the year 1986, Brabus achieved a remarkable milestone. By introducing hinged spoilers for the W124 sedan, they managed to reduce its drag coefficient (Cx) by an unprecedented 0.26 at the time. This impressive feat earned Brabus a place in the prestigious Guinness Book of Records.
- Preserving the Mercedes Logo on the Steering Wheel: Brabus adheres to a policy of leaving the original Mercedes logo on the steering wheels of their customized vehicles. This decision is rooted in safety considerations. International safety standards strongly discourage the modification of steering wheels, as doing so could significantly compromise a vehicle’s safety levels. Furthermore, Brabus lacks the necessary technology to develop airbags suitable for steering wheel integration.
- The World’s Largest Tuning Facility at Brabus: Brabus boasts the distinction of operating the largest tuning facility on a global scale. Within this expansive facility, a dedicated team of 450 employees produces an impressive 6,500 vehicles for the market each year. Additionally, the facility houses a government-certified noise testing center, which is also utilized by other tuning companies.
- Brabus Classic Center: The Brabus Classic Center represents a specialized division within the company, primarily focused on the meticulous restoration of classic cars. Notably, the experts at the Brabus Classic Center achieved an extraordinary six-star restoration for the Mercedes-Benz 300 SL Gullwing, Mercedes-Benz 300 SL Roadster, Mercedes-Benz 280 SE 3.5 Cabriolet, and the Mercedes-Benz 280 SL Pagoda, all of which were unveiled in March 2018.
In Conclusion
Brabus is more than just a tuning company; it’s an automotive dream factory. They take already exceptional cars and elevate them to a whole new level of performance and luxury. While the price tag may be high, the experience and the exclusivity that come with owning a Brabus car are priceless. So, if you’re a car enthusiast looking for the ultimate driving experience, consider joining the ranks of Brabus owners and experience the thrill of the open road like never before.
FAQs
Q1: What is Brabus?
- A1: Brabus is a German aftermarket tuning company specializing in customizing and enhancing the performance and luxury of various car models.
Q2: Why choose Brabus over other customization options?
- A2: Brabus is renowned for its exceptional craftsmanship, attention to detail, and the ability to significantly boost a vehicle’s performance. Each Brabus car is a work of art.
Q3: How much does it cost to have a car customized by Brabus?
- A3: The cost varies depending on the car model and the extent of the modifications. It can range from tens of thousands to hundreds of thousands of dollars.
Q4: Can I have any car customized by Brabus?
- A4: Brabus primarily works with cars from Mercedes-Benz and Mercedes-AMG, but they have also customized other models. It’s best to check with them regarding your specific car.
Q5: Are Brabus cars street-legal?
- A5: Yes, Brabus cars are typically street-legal, and the modifications are made to meet safety and emissions regulations. However, it’s essential to verify local regulations in your area.
Q6: What kind of modifications does Brabus offer?
- A6: Brabus offers a wide range of modifications, including engine tuning, interior customization, exterior body kits, exhaust systems, and even performance enhancements for electric vehicles.
Q7: How do I start the process of customizing a car with Brabus?
- A7: To start the customization process, you can contact Brabus to schedule a consultation. During this meeting, you can discuss your preferences, goals, and budget.
Q8: Is there a warranty on Brabus modifications?
- A8: Yes, Brabus offers a comprehensive warranty on their modifications, ensuring that your investment is protected.
Q9: Can I see examples of Brabus-modified cars before making a decision?
- A9: Brabus often showcases their work on their website and at automotive exhibitions. You can also find numerous photos and videos online featuring their customized cars.
Q10: Are Brabus cars only about performance, or do they offer luxury as well?
- A10: Brabus cars are a perfect blend of both. They not only boost a car’s performance but also offer high-end luxury and customization options for interiors and exteriors.
Q11: How long does it take to customize a car with Brabus?
- A11: The time required for customization can vary based on the specific modifications and the car model. It’s best to consult with Brabus for an accurate timeline.
Q12: Are Brabus cars limited in production?
- A12: Yes, Brabus cars are often produced in limited quantities, making them highly exclusive and sought after by automotive enthusiasts.
Q13: Can I request specific modifications and features for my Brabus car?
- A13: Yes, Brabus offers a wide range of customization options, and you can work with them to create a car that matches your unique preferences.
Q14: Is Brabus limited to gasoline-powered cars, or do they customize electric vehicles as well?
- A14: Brabus also offers modifications for electric vehicles, enhancing their performance and design. They have introduced customized options for electric cars like the Tesla Model S.
Q15: Do Brabus modifications affect the car’s warranty from the original manufacturer?
- A15: It’s essential to check with the original manufacturer and Brabus regarding warranty details. Some modifications may not impact the original warranty, while others might.