In the world of automobiles, Tata Motors has consistently been a name associated with quality and innovation. In 2023, Tata Motors has made a grand entrance with the launch of the updated Tata Harrier and Tata Safari, two of its most popular SUVs. These vehicles have received a significant facelift, but that’s not all – they are now dearer than before, with a price tag of Rs 15.49 lacs for the Harrier and Rs 16.19 lacs for the Safari. Let’s dive into what these new models have to offer, with a particular focus on their impressive safety features.
Safety First: 5-Star Safety Ratings from GANCAP
Safety is a top priority for any car manufacturer, and Tata Motors has shown its commitment to this principle by securing a remarkable 5-star safety rating from the Global New Car Assessment Programme (GANCAP). Both the 2023 Harrier and Safari scored exceptionally well in adult passenger safety with 33.05 out of 34 and child passenger safety with a remarkable 45 out of 49, putting them at the top of their class.

These outstanding ratings are a testament to Tata’s dedication to ensuring the safety of its customers, utilizing cutting-edge technology and engineering to create cars that provide maximum protection to both adults and children.
Airbags Galore: Standard 6 Airbags Across All Trims
The Tata Harrier and Safari come with an extensive range of safety features, and one standout feature is the inclusion of six airbags as standard across all trims. In addition to the front dual airbags, there are side airbags and curtain airbags to ensure 360-degree protection for passengers. For those who opt for the top trim level, there’s an additional airbag, bringing the total count to seven airbags, further enhancing safety.

ADAS Features: Cutting-Edge Driver Assistance Systems
Both the 2023 Harrier and Safari are equipped with Advanced Driver Assistance Systems (ADAS) to enhance the driving experience and ensure safer journeys. These features include adaptive cruise control, lane-keeping assist, automatic emergency braking, and more. These smart systems are designed to assist the driver and help mitigate potential hazards, making for a more stress-free and secure driving experience.
Infotainment and Audio: Top-Notch Entertainment
In addition to their remarkable safety features, the 2023 Tata Harrier and Safari also bring a dash of luxury to the driving experience. Both models come equipped with a stunning 12.30-inch touchscreen infotainment system, which serves as the centerpiece of the dashboard. This high-resolution display provides access to navigation, music, connectivity, and other functions, offering an intuitive and immersive experience for the driver and passengers.
For the audiophiles among us, Tata has partnered with JBL to provide a 10-speaker audio system. The JBL system offers crisp and clear sound quality, turning your vehicle into a moving concert hall, and ensuring that every drive is a memorable experience.
Affordable Luxury: Pricing That Surprises
Tata Motors has been known for offering great value for money, and the 2023 Harrier and Safari are no exception. With the Harrier starting at Rs 15.49 lacs and the Safari at Rs 16.19 lacs, these SUVs present a compelling value proposition for those seeking a blend of safety, performance, and technology.
In conclusion, the 2023 Tata Harrier and Safari are setting a new standard for safety and luxury in the Indian SUV market. Their 5-star GANCAP ratings, extensive airbag protection, ADAS features, high-end infotainment system, and partnership with JBL for a top-notch audio experience make them irresistible choices for the discerning driver. Tata Motors continues to impress with its commitment to safety and innovation, providing consumers with affordable luxury that doesn’t compromise on quality.